Task 1: Develop and implement a WAHBE-approved strategy for gaining market research and stakeholder analysis (focus groups, surveys, one-on-one interviews with key stakeholders and target audiences) related to the current HPF customer base, individuals that do not secure coverage through the HPF, and the uninsured. Late or partial completion of the deliverables will result in partial payment. Payment will depend on the deliverables being received on- time and approved by WAHBE. The Contract resulting from this RFQQ will be a performance-based Contract and must meet agreed upon criteria for deliverables.
The ASV will do all things necessary to develop and execute on the strategic marketing, advertising and communications plan for WAHBE. Vendor shall provide services, tools, and staff, and otherwise do all things necessary for or incidental to the performance of work, as set forth below: WAHBE continues to make improvements to deliver the best customer experience and the positioning of advertising, marketing and communications resources is critical to the financial health of the organization. These activities are supported by a strategic outreach campaign that leverages radio and digital mediums, raising awareness and encouraging people to act during the open enrollment period. More than 800 WAHBE-certified Navigators, 2,000 agents and brokers, and 100 tribal assisters continue to play a vital role, providing outreach and enrollment assistance statewide. Washington’s enrollment continues to have a positive fiscal impact across the state. As of April 2017, more than 1.6 million were enrolled in WAH and more than 204,000 Washington residents were enrolled in QHP. Expert customer support offered online, by phone, or in person through local organizations or insurance brokers.Īs a single point of entry for both WAH and QHP customers, WAHBE serves more than 1.8 million residents.Tax credits or financial help to pay for co-pays and premiums.Side-by-side comparisons of qualified health and dental plans.Washington Healthplanfinder offers Washington State residents: WAHBE is responsible for the operation of Washington Healthplanfinder (HPF) – an easily accessible, online marketplace for individuals, families, and small businesses to find, compare, and enroll in Qualified Health Plans (QHP), Qualified Dental Plans (QDP), and Washington Apple Health (WAH/Medicaid). WAHBE was created by state statute in 2011 as a public-private partnership. The Washington Health Benefit Exchange (hereafter called WAHBE) is initiating this Request for Quotations and Qualifications (RFQQ) to obtain one or more qualified Vendor(s) to assist WAHBE develop and implement advertising, marketing and communications strategies for both the Washington Healthplanfinder and WAPlanfinder. The development should consider the following:.
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